Holding Events in Non-Traditional Venues

For decades, the hotel ballroom and convention center have been the stalwarts of traditional event venues, but as time goes on and the professional culture continues to change, these locations are beginning to look like DVDs in a Blu-ray world.

Demand for Non-Traditional Venues Increases

Even though traditional venues are still a popular choice for events, the demand for a non-traditional, unique experience has become more attractive in the business/professional landscape.  Factors such as a shift in the traditional business paradigms, and services like Uber and Airbnb, have broadened the possibilities and the expectations for what a conference or an event can be.

According to a recent cvent report, when it comes to venue selection, 35% of respondents say they’re looking for a unique aesthetic and more than 50% prefer it to be non-hotel.

One non-traditional option is universities – their academic atmosphere adds a unique and inspiring environment that is ideal for intellectual discussions and professional events. Campuses offer endless possibilities in one location: a range of spaces, catering, accommodations, state-of-the-art tech, parking, access to campus amenities and local attractions, and more. They are often centrally located and well-connected by public transport, making them convenient for attendees.

Best of Both Worlds

Many universities are located in quieter suburban environments, and even on the coast, while still being within reach of the city scene. Culturally rich campus grounds add to the experience and natural settings offer moments of solitude.

Being on campus also allows for the use of unique historic academic venues for events, and conference guests often have access to exceptional university resources ranging from libraries to theaters, galleries with impressive collections, museums with rotating exhibits, outdoor recreational areas, fitness facilities, and sports complexes. 

It has been proven that when people are in a pleasant, non-traditional space, they are more likely to feel more upbeat about the event, which results in more vigorous networking.

Spread Out

With an entire campus at your fingertips, imagine the possibilities. From large gathering spaces, to auditoriums, classrooms to ballrooms—almost anything you can envision can be achieved.

Larger events and conferences can spread out and take advantage of indoor and outdoor spaces. Moving between different environments makes it easier to keep attendees engaged during a day-long event. Access to multiple types of spaces also allows planners to be more creative, like offering wellness practices at multi-day events to help attendees recharge their bodies and brains.

Make it Memorable

While hotels offer convenience and a certain level of luxury, university campuses present a unique blend of intellectual atmosphere, flexible spaces, advanced technology, and cost-effectiveness that can make them a superior choice for meetings and events. By choosing a university campus, you’re not just selecting a venue—you’re creating an environment that promotes learning, engagement, and community, making your event more impactful and memorable.

Want to learn more? Visit our Meetings & Events page or contact a member of our Conference Services team.